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The HERMOSA Backstory: The Inspiration Behind The Brand

If you've ever wondered how HERMOSA came to be, we're here to give you the inside scoop. Born out of necessity and driven to rise above the sea of sameness, HERMOSA brings you taste without compromise. If you love our protein, we're pretty sure you'll love us all the more when you get a flavour of the HERMOSA backstory and our undying commitment to quality. 

What Inspired The Rise Of HERMOSA?

If you've ever stepped foot in a health food store or the wellness aisle at your local supermarket, you'll know that there are literally hundreds of different protein powders out there. But the sad truth is that many of these protein powders not only look the same, but they taste pretty similar too.

So, our mission from day one was to rise above the sea of sameness. When we first started developing HERMOSA around a decade ago, it was to create a world-beating protein powder exclusively for Barry's UK to use at their studios. Barry's sets the bar high – and in their opinion, none of the protein products on the market were good enough.

We couldn't get over how many of those protein powders were gritty, tasted awful, and often left you feeling bloated. We thought, 'Surely there's a better way to enjoy your protein after a workout?' So we spent two years perfecting our recipe, stripping out all the unnecessary crap, and only using the finest, cleanest ingredients instead.

The result is HERMOSA.

 What Sets HERMOSA Apart From Other Protein Brands?

HERMOSA dares to be different – it's in our DNA. We wanted to create a protein powder that looks, feels, and – most importantly – tastes different. The main thing that sets us apart from other protein brands is the flavour. We wanted to show that protein powder can (and should) taste amazing. So we put our heart and soul into producing products that taste so good they become a major motivation for wellness and movement in their own right.

How Has HERMOSA Evolved?

As we mentioned earlier, HERMOSA was born out of necessity. Barry's UK needed a protein powder that they could proudly put in their Fuel Bar shakes and smoothies. The feedback we got from Barrie's gym-goers was overwhelmingly positive. They begged us to make a product they could take home and use in their own way. So we knew there was an appetite (literally) for HERMOSA, but we still wanted to take our time to get it right.

After years of honing our craft and building up a loyal fan following, we took the plunge in 2019 and brought HERMOSA to the eyes, mouths and hearts of the world. Having perfected our product over the years and gained valuable feedback along the way, we built a brand that truly embodies our values. We took inspiration from LA's clean living fitness scene and especially the wellness and surfing Mecca of Hermosa Beach. 

We wanted HERMOSA to be about more than just protein. We wanted it to be a lifestyle. So HERMOSA is for anyone who loves to move, eat cleanly and feel great in the process. HERMOSA isn't a meal replacement. Far from it. Nothing can replace a healthy, well-balanced diet. But it supports your active lifestyle whenever you need to refuel and recover with impeccable taste.

Over the years, our brand has become more than just protein powders. We've also developed a wide range of other products, like the all-purpose Everything Bottle and our fresh apparel line. You can expect HERMOSA to keep evolving, bringing you more feel-good wellness products, and collaborating with more of your favourite and fitness trailblazers. Watch this space because we're only just getting started. 

What Have Been The Triumphs And Challenges Along The Way?

The global pandemic brought its unique challenges for us. But we were lucky that fitness, wellness and outdoor living became the nation's salvation. As a result, interest in HERMOSA and our products peaked, fuelled by our virtual workouts and shake-making demos. 

Ever since then, HERMOSA has gone from strength to strength, we've even got the awards to prove it… Our whey protein was awarded The Telegraph's 'Best Tasting Protein Powder' for 2022 and scooped 'Best Whey Protein Powder' in the Runner's World Sports Nutrition Awards 2022.  

How Does The HERMOSA Philosophy Shape The Products? 

The HERMOSA way of life fuels everything that we do. The SoCal vibe that Hermosa Beach epitomises is all about an active, laid-back lifestyle where everyone is living their best lives. Whether it be running, skating or cycling the beach path, swimming or surfing in the Pacific Ocean, or serving Top Gun vibes on the volleyball court – everyone's doing what they love and feeling great while they do it.

So we wanted to bring a taste of that sweet Californian lifestyle to our shores. Okay, so we don't have the year-round sunshine, but we can still strive to get moving, get outdoors, hit the gym, and do whatever it takes to make us feel great. HERMOSA is more than just protein. It's a lifestyle… A vibe. We aim to reclaim the whole protein experience and make it pleasurable, sustainable and cool. Why settle for less? Live HERMOSA.

Start Living HERMOSA Today!

So, now you know the story behind the brand, isn't it time you started living HERMOSA? Our award-winning whey protein and GMO-free vegan protein powders boast 20g of the leanest, cleanest protein in every scoop. Our whey comes from 100% grass-fed cows that roam the Lake District pastures. Meanwhile, our vegan protein packs all nine essential amino acids from all-natural, allergen-free, sustainable pea and hemp protein isolate.

Whether you go for the clean taste of vanilla or chocolate from roasted and ground Ghanaian cocoa beans, your taste buds are in for the best work out of their lives! All that goodness is topped off with an all-natural, plant-based stevia sweetener ethically sourced in South America and purified in Europe to give our protein powders a tantalising flavour profile that’ll keep you coming back for more. And more. And more… You've earned it! 

Check out the HERMOSA collection or get in touch for more information.


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