Privacy policy

Privacy Policy (Updated 20/11/2020)

1 What is this Privacy Policy for?
This privacy policy describes how and why Live Hermosa Limited (Company No 10834977) a company incorporated and registered in England and Wales (we, us, our or Live Hermosa) acquire and use your personal data.
For the purpose of the Data Protection Act 2018 and the General Data Protection Regulation (EU) 2016/679 (the GDPR), Live Hermosa is the controller of the personal data it processes about you. We are registered with the Information Commissioner’s Office with registration number: ZA559439. We also control and operate www.livehermosa.com (the Website). This policy sets out how we collect, process, store and protect your personal data.
This policy applies to customers, users of our Website, and those who make enquiries with us, from whom we process personal data.

2 How we collect your personal data
We collect personal data from you when we engage with you, whether it be in person, on the phone or via email. We also collect information when you use the Website.
The personal data we collect from you may include:
- your name, address, telephone number(s) and email address;
- information about your transactions with us,
- Information about your use of the Website which we collect through the use of cookies (please see the section on “Cookies” below).

3 How we use your personal data
We use your personal data in the following ways:
- to communicate with you by phone, email;
- to ensure that the content of the Website is presented to you effectively;
- to provide you with our services during and following your relationship with us; and
- in order to obtain feedback from you about our services and your experience with us.

4 Our legal basis for processing
We process your personal data on the basis that it is necessary for the following purposes:
- for the performance of any contract that we enter with you or to take steps at your
request prior to entering into a contract, such as when you purchase a Live Hermosa product;
- for the purposes of our legitimate interests in ensuring that we provide you with the best service possible in all our interactions with you, which if you are a customer may include providing you with information about our services which may be of interest to you;
- with your consent when we ask for it and you provide it to us, such as when we get your consent for marketing purposes; and
- for compliance with any legal obligation to which we are subject.
We may send emails to customers in relation to services which we think they may be interested in, based on our knowledge of their previous use of our services for example, when new Live Hermosa products are released.

Where we wish to send you marketing emails that are unrelated to the services you have previously used, we will first obtain your consent for us to do so. Please note that you are able to withdraw your consent at any time by contacting us using the details provided in the contact and complaints section below. This will not affect the lawfulness of any processing that was carried out based on your consent prior to it being withdrawn.

5 Sharing your personal data
We only share your personal data with third parties where it is necessary for us to do so in order to fulfil our obligations to you under our contract, or where we are required to do so in order to comply with a regulatory or legal provision. We will never sell your personal data for direct marketing.
The circumstances in which we may share your personal data with other third parties includes:
- where we use a provider of services, for example in relation to our computer systems or programmes which we use for our business operations;
- courier companies such as Fulfilment Crowd, The Royal Mail, DPD or Hermes in order to deliver purchased products to you;
- third party payment providers such as Shopify, Stripe and Payzone and Paypal;
- third party market places such as Shopify, Amazon and Facebook;
- where we use consultants for services;
- Mail Chimp which stores email addresses for marketing purposes; and
- where we share your personal data with our professional advisers such as insurers and lawyers.

6 Transfers of your personal data
The personal data that we collect from you will not ordinarily be transferred to, or stored at, a destination outside the European Economic Area (EEA).
However, if we do need to transfer your personal data outside the EEA we will take all steps reasonably necessary to ensure that any such transfer is made securely and that there is adequate protection in place in order to protect your personal data.
Please contact us if you wish to find out more; if we ever transfer your Personal Data outside the EEA you can ask us for a copy of the relevant safeguards implemented in relation to the transfer.

7 How long we will retain your personal data
We will retain your personal data for as long as is necessary for the purposes set out at section 4 above. This may vary depending on the personal data we process about you and the purpose of our processing. We expect that we will retain personal for up to six (6) years following the end of our relationship with you.

8 Changes to this policy
We may edit or amend this privacy policy from time to time. If we make any substantial changes to the ways in which we use your personal data we will notify you.

9 Other websites
The Website may, from time to time, contain links to and from other websites. If you follow a link to any other website, the website should have its own privacy policy. We do not accept any responsibility or liability for these policies.

10 Cookies
Our website uses cookies to distinguish you from other users of the Website. This helps us to provide you with a good experience when you browse the Website and also allows us to improve our Website. By continuing to browse the Website, you are agreeing to our use of cookies.
Cookies are small files of data which are stored on your computer, mobile phone or tablet (referred to as your device) when you visit a website. Cookies contain information that is transferred to your device's hard drive.
Our Use of Cookies
We use the following cookies:
- Strictly necessary cookies: these are cookies that are required for the operation of
the Website. These cookies enable you to move around the Website and access
secure areas such as signing into your Live Hermosa account. If you remove or
disable these cookies, the Website will not work properly.
- Analytical/performance cookies: these are cookies that allow us to recognise and
count the number of visitors and to see how visitors move around the Website when they are using it. This enables us to monitor and analyse page performance and usage. We can then improve the way the Website works, for example, by ensuring that users are finding what they are looking for easily.
- Functionality cookies: these are cookies that are used to recognise you when you
return to the Website. This enables us to personalise our content for you and
remember your preferences.
- Targeting cookies: these cookies record your visit to the Website, the pages you
have visited and the links you have followed. We will use this information to make the Website more relevant to your interests. We may also share this information with
third parties for this purpose. You can find more information about the individual cookies we use and the purposes for which we use them in the table below.

Cookie name	Function
Google Analytics	This is a web analytics service provided by Google, Inc. Google Analytics sets a cookie in order to evaluate use of those services and compile a report for us.

Third Party Cookies
Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.
Blocking Cookies
You block cookies by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including strictly necessary cookies) you may not be able to access all or parts of the Website or may otherwise experience impaired functionality.
Expiry of Cookies
Session cookies stay in place only for the duration of your visit to the Website and expire at the end of your browsing session.
Persistent cookies remain on your device for a period of time after you have left the
Website until they are deleted, removed or expire after a pre-determined interval.
To find out how to allow, block, delete and manage the cookies on all standard web
browsers, go to AboutCookies.org and select the browser and version you are using.

11 Your rights
Your personal data is protected under data protection laws and you have a number of rights (explained below) which you can seek to exercise. Please contact us using the details provided in the contact and complaints section below if you have any queries in relation to your rights.
If you seek to exercise your rights we will explain to you whether or not the right applies to you; these rights do not apply in all circumstances.
- Right of access – You have a right to access the personal data we hold about you upon request. This is known as a "Data Subject Access Request". You can exercise this right by making a request in writing, by email using the contact details in the contact and complaints section below.
- Right of rectification – You can ask us to correct or update your personal data to
ensure it is accurate and complete.
- Right to erasure and right to restrict processing – You can ask us to stop processing and/or to delete your personal data in certain circumstances (for example, where it is processed with your consent, or it is no longer necessary for us to process it).
- Right to data portability – You have a right to ask us to provide you with your personal data in a form that suits you, and/or to provide your information to a third party.
- Right to object – You have a right to object to our processing of your personal data.
- Profiling and automated decisions – You have a right not to be subject to automated decisions which have a legal effect and to be protected by safeguards in respect of any profiling. We do not undertake any automated decision making or profiling.
- Right to object to direct marketing – Where you have consented to receive direct
marketing, you can change your mind at any time by contacting us or following the link to 'unsubscribe' provided in each email we send to you. Please allow a few days for us to action your request.

12 Contact and Complaints
If you have any questions in relation to anything raised in this privacy policy or how we use your personal data, please contact us by emailing us at: info@livehermosa.com
You also have the right to lodge a complaint with a supervisory authority (the ICO) by writing to Information Commissioner's Office, Water Lane, Wilmslow, SK9 5AF or calling 0303 123 1113. Further information about how to do this can be found at: www.ico.org.uk.